"India boasts the largest artisanal base in the world, a vibrant tapestry of our heritage and culture. At Jade, every piece we create is inspired by this rich tradition and the remarkable skills of our artisans. Our vision is to elevate these crafts to a global platform, integrating them into contemporary fashion. It's our duty to ensure this heritage thrives, merging the past with the future of global fashion and creating a legacy of innovation and cultural richness."
Monica Shah
Creatice Director of JADE
Our Founders Vision
We believe that fashion is more than just clothing; it is a tapestry woven with threads of history, culture, and innovation. Our journey began with a vision to breathe new life into age-old crafts, blending the richness of Indian heritage with modern aesthetics to create timeless pieces that resonate with the contemporary wearer. Our goal is to innovate, modernise and take Indian crafts to a new level
Honoring Heritage, Crafting the Future
At Jade, we are orchestrating the future of fashion with a vision that intricately weaves heritage with innovation. Our ambition is to integrate India's artisanal prowess into the global fashion narrative, transforming traditional craftsmanship into a cornerstone of contemporary design.
This vision is not merely about preservation, but about elevating the artisanal community to new heights of recognition and relevance. Through continuous innovation, we seek to merge the rich tapestries of the past with the dynamic needs of the present, shaping a sustainable and vibrant future. Our commitment is to foster a renaissance in fashion that honors and revitalizes India’s legacy, setting new standards for the industry worldwide.
